An iPhone or a Smartphone can be a wonderful thing. You can do…well, darn near anything with it…including record for posterity any event within eye-range or should I say, I-range.
Unless you want to become famous (or infamous), don’t lose your temper at the check-out stand or yell at your kid in the WalMart parking lot. If you do, soon 145,329 (more or less) people could view it on the Internet because some guy caught it on his Smartphone, uploaded it to YouTube, then tweeted and Facebooked it even before you got to your car.
From this day forward, politicians at every level, classroom professors, town cops, TSA agents, and even FedEx delivery folks must be on their best behavior at all times. If not, their misadventures will be caught on tape and published for posterity.
We used to complain that Big Brother was watching us. Well, he is – security cameras are now ubiquitous, but your little brother and his anonymous film crew of thousands are also pointing and shooting their Smartphones at our every act of clumsiness, stupidity or illegality. This makes it very difficult to “spin” our faux pas once our wife or boss or principal or constituents or friends or enemies see it in living color. No one can get away with even a little prank without the whole world finding out.
Smartphones are good, I suppose, for citizen journalists. It allows them to break news before the mainstream media get back to their vans to edit their tape for broadcast.
But the problem is context. A properly prepared and delivered news story takes time and work. The reader/listener/viewer needs context to fully understand what they are viewing, not just raw footage. A serious journalist always tells the whole story of who, what, where, why, when and how, not just the slip-and-fall part.
In our book, “Handbook for Citizen Journalists” my co-author Susan Carson Cormier and I write that those who make intermittent or perhaps only once-in-a-lifetime Smartphone postings should not be referred to as citizen journalists. We call them “accidental citizen journalists” because that’s what they are. They are citizens who just happened to be somewhere when something interesting transpired and they pointed their Smartphone at it.
Filming something doesn’t make you a journalist any more than using your microwave oven makes you a gourmet chef.
Besides that, accidental citizen journalists have no training in legitimate journalism and no editor to demand they report the whole story. Historically, these kinds of people were referred to as eye-witnesses. They would be interviewed by a reporter then have their comments placed within the full context of a story.
A serious citizen journalist knows that no 44-second clip of someone’s violation of accepted social norms is the whole story. A serous citizen journalist knows how to put their stories in context.

Omaha World-Herald newspaper route. I delivered the paper every day to about 40 customers in the south end of Council Bluffs, Iowa. That’s why the headline that Warren Buffett has purchased the OWH attracted my attention.
s afforded to mainstream reporters, according to a 



this week’s cover photo and headline. It features a photo of Republican congresswoman and presidential candidate Michelle Bachmann with a crazed look behind the intentionally nasty headline, “Queen of Rage.” Even the most naïve reader could not believe the article would be anything close to an evenhanded look at who Ms. Bachmann is and what she stands for.
Photos: You can tell the bias of an editor by looking at the kinds of photos he/she selects. Newsweek’s choice of the stern Bachman photo displayed their bias. A pro-Obama editor will use a charming picture of him while an anti-Obama editor will use an unattractive photo. Once again, they may think the readers/viewers don’t know what’s happening but they do. What to do about it: Use photos that tell the true story.
appeared as Superman, spent his career avoiding kryptonite, the radio-active element from Superman’s home planet, Krypton. Even the slightest exposure to kryptonite would drain Superman of his strength and leave him as vulnerable as any normal human being.
New ideas can kill you. One writer called it “the idea avalanche.” There’s no easier way to get me off track than to start brainstorming some problem or ask me to chase after some beguiling idea. I love new things, new ideas and novel techniques, but they can easily be the kryptonite that takes you away from the fundamentals of your writing career.
When things distract you, always ask: “Is this urgent or important?” Just because it’s urgent does not mean it is important. Think about all the totally unimportant, useless and even stupid emails, texts, telephone calls and drop-by interruptions that yank you away from doing what you do best. Those unimportant, yet seemingly urgent, interruptions are kryptonite to your high-value priorities. Resist them.
w NOT to conduct an on-air interview.
“Journalist” Brewer: “Do you have a degree in economics?”


